The Crossborder Company

Culture The Importance of Culture

Culture is important because it creates assumptions about how the world operates, and those assumptions in turn drive a huge piece of our behavior.

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At The Crossborder Company, we are planting the seeds to curate and cultivate culture to create a world that we all would rather live in.

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Culture: The customs, achievements, patterns of behavior, and social assumptions of a particular nation, people, or social group.

Practices, customs, and organizations outright determine the shape of our culture, in all kinds of ways, but the basic argument is that these things create what we think of as “reality” — they set up the ways in which the world works. Our ideas of “reality” create what we think of as “culture,” almost by definition; our patterns of behavior and social assumptions are dependent on the “reality” that is created by our institutional framework.